Adidas plans to keep the Yeezy brand alive…just under a different name.
Kanye West, now known as Ye, and Adidas are no longer together, the retail giant announced on October 29. 25 that they ended their partnership following his recent anti-Semitic remarks.
“Adidas does not tolerate anti-Semitism and any other type of hate speech,” the company said in a statement. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
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But Adidas said in a quarterly earnings call Wednesday, via Business Insider, that they still plan to sell shoes and more with Ye’s designs, just without the Yeezy name.
Adidas added that they could have a release as early as next year.
The partnership between Ye and Adidas began in 2013, and although the Yeezy brand took off, it was never smooth sailing between the two parties.
ADIDAS TERMINATES PARTNERSHIP WITH KANYE WEST OVER ANTISEMITIC COMMENTS
Ye was frustrated with the company most recently for releasing a slide that resembled his Yeezy slide, and he publicly fought with management.
“I can’t stand this blatant copying anymore,” he wrote in June on Instagram.
However, Adidas is “the sole owner of all registered design rights to existing products,” chief financial officer Harm Ohlmeyer told Business Insider, meaning they have the right to continue producing items inspired by Yes.
Adidas had immediately halted production of Yeezy-branded merchandise and all payments to Ye and his companies once the partnership ended. This decision had a short-term negative impact of up to 250 million euros.
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“I can say anti-Semitic things, and Adidas can’t let me go. What now? What now?” You said on the Oct. 16 episode of the “Drink Champs” podcast, which has since been taken down.
Adidas’ initial decision that would ultimately end the partnership came in early October when Ye wore a “White Lives Matter” t-shirt at a fashion show in Paris while calling the Black Lives Matter movement a “scam. “via social media. Adidas said the partnership was “under review” at the time.
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Adidas isn’t the only retail brand to drop Ye. Gap and Balenciaga also dropped it.