Elon Musk claimed Twitter was “by far the biggest click-driver on the internet” in a tweet on Saturday.
The site’s new owner was widely mocked in user responses denying his claim.
Twitter generated 7.7% of referrals in January, with Facebook 74.1%, according to Datareportal.
Elon Musk was widely mocked after claiming that Twitter was the biggest driver of ‘clicks’ to other websites on the internet ‘by far’.
in s Tweeter On Saturday, Twitter’s new owner suggested the platform was the biggest source of referrals to other websites. He was responding to an exchange discussing the lack of traffic from Twitter, with author Matt Taibbi saying 10 minutes on “The Joe Rogan Experience” podcast was worth a year of tweets.
“Twitter generates a massive number of clicks to other websites/apps. By far the biggest click engine on the internet,” Musk replied.
It was later criticized when users pointed out that Facebook was by far the biggest driver of traffic to other websites.
Tom Coates, Product Developer, tweeted: “100% wrong. Embarrassing. I mean, even if you ignore the search engines, it’s wrong. I can feel your ad managers and your partners (if any left) shrivel up as you type.”
Coates shared research from Datereportal that suggested Twitter generated 7.7% of social media referrals on social media in January, a fraction of Facebook’s 74.1% of clicks.
In terms of all websites, Twitter ranked ninth for traffic, just above adult website Pornhub.
A 2016 study by data analytics site parse.ly cited by NiemanLab found that the average news organization only gets 1.5% of its traffic from Twitter, the top 5% of publishers. performers receiving 11% of their clicks from the platform.
Former Twitter employee Claire Díaz-Ortiz said the claim was false and the company never sold itself to advertisers on clicks as it was well known that they got far less than sites such as Facebook.
Musk is looking for ways to make Twitter profitable after saying last week that the company was losing $4 million a day. He laid off about 3,700 Twitter employees after its $44 billion buyout to cut costs.
His first attempt to generate new revenue, rolling out verification for $8, ended in farce as users wreaked havoc impersonating major figures like George Bush and Tony Blair, as well as corporations. such as Lockheed Martin and Eli Lilly.
Musk has reportedly since touted the idea of putting the entire website behind a paywall, and previously raised the possibility of bankruptcy when he first met with Twitter employees.
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