Musk: Twitter Blue will ‘probably’ return late next week

Elon Musk said on Saturday that Twitter Blue, which lets users pay for a subscription that gives them a verified blue tick, will “probably” return next week after being removed amid chaos of accounts impersonating public figures .

Musk, who is CEO, said in a answers to another user on Twitter that the service would return by the end of next week.

The subscription is part of a series of changes Musk is making to the social media platform following his purchase of the company last month. Shortly after, it announced plans to charge users $7.99 per month for Twitter verification, but the paid checkmark did not require users to verify their identity.

Accounts posing as figures ranging from LeBron James to former President George W. Bush quickly sprung up after the feature launched on Thursday. Twitter reportedly sent a note to its employees on Thursday evening announcing that registrations would be temporarily suspended to allow the company to address “identity theft issues”.

Musk said in a Tweeter Thursday that parody accounts must include “parody” in their name and not just in their bios.

“Fundamentally, deceiving people is not acceptable,” he said.

The feature only launched on the Twitter iOS app before it was removed.

Twitter rolled out additional gray “official” labels to distinguish verified accounts for public figures and businesses from those of users who paid for them, but Musk pulled the labels. A Twitter employee said the gray labels would return.

Musk tried to reduce Twitter’s massive debt by cutting expenses and increasing revenue. He oversaw the firing of about half of all Twitter employees last week.

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