When is Twitter’s $8 blue service back? Elon Musk responds

Twitter’s blue tick was previously reserved for verified accounts. (Case)

Twitter Blue “will likely return at the end of next week,” billionaire owner Elon Musk said in a tweet on Saturday. On Friday, Twitter suspended its recently announced $8 blue check subscription service as fake accounts spiked.

The coveted blue tick was previously reserved for verified accounts of politicians, celebrities, journalists, and other public figures. But a subscription option, open to anyone willing to pay, was rolled out earlier this week to help Twitter boost revenue as Musk battles to retain advertisers.

Several users reported on Friday that the new subscription option for the blue verification tick had disappeared, while a source told Reuters that the offer had been abandoned.

“To combat identity theft, we have added an ‘official’ label to some accounts,” the Twitter support account – which bears the ‘official’ tag – tweeted on Friday.

The label was originally introduced on Wednesday – but “killed” by Musk hours later.

In his first company-wide email on Thursday, Musk warned that Twitter would not be able to “survive the coming economic downturn” if it failed to grow subscription revenue for make up for the decline in ad revenue, three people who saw the post told Reuters.

(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)

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