Elon Musk says Twitter’s verified service with colors will start next week

Nov 25 (Reuters) – Twitter Inc plans to roll out its verified service next Friday with checks in different colors for individuals, businesses and governments, after a botched initial launch led to a surge in users getting impersonate celebrities and brands on the platform.

On Friday, Chief Executive Elon Musk assigned colors to the categories – gold for businesses, gray for governments and a blue check for individuals, including celebrities.

“Painful, but necessary,” he said, adding that verified accounts will be manually authenticated before a verification is activated.

The revamped $8-a-month service will allow individuals to have a smaller secondary logo of their organizations if verified by them, he said in another tweet on Friday. “A longer explanation next week.”

The social media platform delayed its relaunch on Monday to make it foolproof, as the service is expected to help Twitter boost revenue at a time when Musk is trying to retain advertisers after buying the company last month for $44 billion. .

The subscription service, dubbed by Musk a “great leveler,” was suspended on Nov. 1. 11 as fake accounts multiplied, forcing the world’s richest man to make the badge “official” for some users.

For example, a user claiming to be drugmaker Eli Lilly and Co tweeted that insulin would be free, triggering a drop in the company’s stock and forcing it to apologize.

The turmoil has led several companies, including General Motors (GM.N) and United Airlines (UAL.O) to suspend or pull ads on the platform. User growth on Twitter, however, is at an all-time high, according to Musk.

Reporting by Akanksha Khushi and Aditya Soni in Bengaluru; Editing by Saumyadeb Chakrabarty and Arun koyyur

Our standards: The Thomson Reuters Trust Principles.

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